Privacy Policy

Effective Date: 08/01/2026

1. Introduction

New Empire AI (“we,” “our,” or “us”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect personal information when you interact with our AI services, website, and tools.

By using our services, you agree to the practices described in this Privacy Policy.

2. Business Information

Business Name: New Empire AI

Business Address: Maseru, Lesotho

Website: https://app.gohighlevel.com/v2/preview/YCzoviQOz04Lxhkf43DF?notrack=true

Contact Email: [email protected]

Privacy Contact: [email protected]

3. Jurisdiction and Legal Framework

We operate from Maseru, Lesotho and comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) for users located in the European Union and the United Kingdom.

4. Information We Collect

We may collect the following types of personal data:

Names

Phone numbers

User-submitted inputs

AI conversation data

Information provided through AI tools or chat interfaces

Technical and usage data for analytics and performance monitoring

We collect information directly from users when they interact with our services or communicate with us.

5. How We Use Your Information

We use personal data for the following purposes:

Providing and operating AI-powered services

Client communication and support

Analytics and performance monitoring

Legal and regulatory compliance

Improving service reliability and functionality

We do not collect personal data for purposes unrelated to our services.

6. AI Processing and Automated Decision-Making

Our services use artificial intelligence, including automated processing that may affect users legally or financially.

AI outputs are generated based on user inputs and system configurations.

Users have the right to opt out of automated processing where applicable.

We do not require users to participate in AI-driven decision-making as a condition of service where legally restricted.

7. AI Training and User Choice

Personal data is not used for AI training without user consent.

Users have the right to opt out of AI training involving their data at any time.

Where AI training occurs, data is handled responsibly and in accordance with applicable laws.

8. Third-Party Services

We use trusted third-party service providers to support our operations, including:

Go High Level

ChatGPT

BuildMyAgent.ai

Personal data is shared only as necessary to provide our services and is never sold or rented to third parties.

9. International Data Transfers

Personal data is stored and processed within our home country.
We do not intentionally transfer personal data internationally unless required to provide services or comply with legal obligations.

10. Data Retention

We retain personal data until account deletion, unless a longer retention period is required by law or regulatory obligations.

Once data is no longer required, it is securely deleted or anonymized.

11. User Rights

Depending on your location, you may have the following rights:

The right to correct inaccurate or incomplete data

The right to opt out of marketing communications

The right to opt out of AI training or automated processing

The right to lodge a complaint with a relevant data protection authority

Requests can be made by contacting us using the details below.

12. Security Measures

We implement appropriate technical and organizational measures to protect personal data, including:

Data encryption

Secure servers

Access controls

Regular security audits

While no system is completely secure, we take reasonable steps to safeguard your information.

13. Children’s Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal data from minors.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website, and the updated policy will take effect immediately upon publication.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Email: [email protected]